Having your standards on a shared platform ensures everyone has the most up-to-date version. The best tip is to keep your digital brand standards where each franchise or key team member can easily access it, like on an online portal. It also makes it easier for you to slap someone’s wrist when they go rogue. Now that you’ve established your brand standards, where do you house them? Making sure your digital and print media brand standards are conveniently located makes it easier on your franchisees, vendors and corporate staffers to carry out their duties. Approved messaging or taglines – Examples of approved messaging could include an organization’s mission statement, elevator speech, and taglines.Documents or samples – Providing letterhead and templates ensures your team will be using the proper and approved branding on all of their materials.Brand color palate and fonts – Include the approved colors and font types to be utilized for your brand.This may include the normal full-color organization logo, a stacked version of this logo, and a black and white version of the logo. Logo, types and sizes – Include the most-used versions of your logo.If you have not created brand standards for your franchise or small business, make it a priority! Here are some items that should be included in your digital brand standards: So, what should be included in these brand standards? Where do you keep them? How do you enforce them across multiple franchises?Ĭreating Franchise or Small Business Brand Standards That’s why it’s incredibly important to make sure each franchise owner and supporting vendor understands the importance of digital brand standards and how it helps your organization.
Having colors, sizes and messaging that is not uniform and consistent confuses audiences and leads to lack of brand recognition – and trust. Your logo and messaging are often the first impression you make on potential customers. As a franchise organization, your brand and reputation are two of your most important assets.
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